2/3 of people who buy eco-friendly textile products indicate that they check if these claims are true at least some of the time.
— The Key to Confidence: Consumers and Textile Sustainability
 

 
60 % of millennials are interested in certified sustainable clothing
— Oeko-Tex
 

 
50% of consumers who check if claims are true look for a certification label or check the fiber content.
— The Key to Confidence: Consumers and Textile Sustainability
 

 
60% of global consumers want to know if their clothing is certified to be safe from harmful substances and responsibly produced.
— The Key to Confidence: Consumers and Textile Sustainability