Image & Communication Strategy
More than a certification, we are presenting a powerful marketing tool.
Our aim is to make sustainable fashion the new movement that consumers want to wear and our certification, the icon of this movement.
conveying a fashionable image
Consumers to look for the certified clothes the same way they would look for branded clothes.
Certification brand image being fashionable.
Sustainable clothing doesn't mean anymore a sacrifice on style, now it means leading the trend.
the sustainable external sign
Certified brands encouraged to display our cool logo outside garments. (The logo can be placed anywhere, in any color and in any size or be on a external fabric label that consumer can leave or cut.)
Allows consumers to subtly show their engagement.
Conscious fashionistas become emissaries of the contagious sustainability trend and by showing it externally, they spread the movement.
getting the large public awareness
Get out of a niche market follow the path of organic food.
Fashion is about following trends. Let's play the game making "sustainability" the new trend to follow.
Sustainable fashion brands are usually too small to set trends. They need a joint marketing effort under one umbrella: us.
giving exposure to certified brandS
Online platform for consumers to discover all certified articles or brands, and where to purchase them.
Great potential to create synergy between communication campaigns of brands and Sustainable Identity.
Generate lot of press, individual stories of brands exposed reaching larger audience.